elbe’s edibles
My Role: Copywriter, Art Direction, Creative Consultant, Designer, 3D Product Modeler, Digital Photographer
Creative Direction: Laura “elbe” Brannan and Hovering Laplante
Initial Packaging Update Concept: Lucid Design
Over 21 and in Oregon? Get yourself some elbe’s.
The first few years of the pandemic had been hard on elbe’s edibles. Throw in the Oregon Liquor and Cannabis Commission’s (OLCC) frequent and whiplash-inducing regulatory changes on top of the tumultuous economic backdrop of 2023, and elbe’s was in trouble. In the spring of 2023, I was approached by the team at elbe’s looking for any support I could offer from a brand and marketing standpoint. I was inspired by elbe’s commitment to high-quality products that offered the most potent effects, providing relief to chronic-condition sufferers and cancer patients alike. Oh, and they tasted delicious too.
Working as a design team of one, I was tasked with getting elbe’s out of 2010 (when they were founded) and into the modern premium cannabis world. With elbe’s key differentiator being that her products were the best-tasting, best-looking, and with the strongest effects, I leaned heavily into creating brand and marketing materials that made sure everyone knew elbe’s made the best cannabis confections in the country.
Brand Refresh | Web Design | Digital Photography | 3D Modeling (Blender) | Brochures and Marketing Collateral | Sales Sheets | Social Media Marketing Graphics | Social Media Brand Graphics | Presentation and Pitch Deck Templates | Proposal Documents | Apparel and Swag | Posters and Signage | Stickers
