Barracuda

My Role: Lead Designer, Art Director, Photo Retoucher

Agency: Watson Creative

Photography: Wood + Smith

Cinematography: Bryon Daniels + Ashlie René

Rick Runckel came to us to update the look and feel of Barracuda swim goggles to appeal to a new generation of swimmers. The goggles were created and patented by Mr. Runckel’s father, Dr. John Runckel, in 1979 and experienced many years of success alongside big swimwear names like Speedo and TYR. However, the dated look of their branding was causing their popularity to wane. I worked closely with Mr. Runckel to make the brand more youthful and dynamic. The goggles became so popular that they were distributed globally, experiencing success in overseas markets.

Logo Design | Tagline | Brand Guidelines Manual | Icon System | Packaging | Fully-Responsive Website Design | Sales PowerPoint Deck | Email Newsletter Template | Brochure | Product Catalog | Print Ads | Web Ads | PoP Displays

Packaging of three goggles, one from each series at Barracuda goggles: Training Series, Performance Series, and Comfort Series
Mockups of the Barracuda website on various devices with different screen sizes, including a laptop, a desktop computer, a tablet, and a smart phone.
Barracuda ad on a bus stop.
Barracuda ad on a building's wall
An opened Barracuda catalog showing the cover along with an inside spread.
Four product shots of Barracuda goggles. They are set on a black, lightly reflective backgound.
Previous

elbe's edibles
Next

Corporate Gifting and Custom Packaging