Portrait of Joy Castiglione in her office. She is holding her black cat, Jinx.

Featuring the spookiest girl, Jinx (aka Jinxy Bear), who was named after drag queen Jinkx Monsoon.

Joy Castiglione (she/her) is a multidisciplinary designer, art director, and creative director based in Portland, Oregon. She’s fueled by a love for the aesthetics of yesteryear; video game narratives; unapologetic bops, bangers, and jams; too-pretty-to-eat baked goods; custom typography; psychological thrillers; queer culture; and a surgically-sharp sense of humor.

Joy is a translator, not of languages, but of images, concepts, and stories. She has spent the past decade behind the scenes distilling down business and marketing strategies into high-impact brand visuals for small and medium-sized businesses, non-profits, and Fortune 500 companies like Adobe, Crocs, Dr. Martens, GAP, and Nike.

In this next stage of her career, Joy is focusing on finding projects and clients that spark happiness. Her ultimate goal is to collaborate with other creative people to create cool stuff that inspires and delights in its authenticity…or at least earns a good laugh. From print to pixels and everything in between, she’s your go-to for brand brilliance, marketing momentum, merch magic, packaging perfection, and experiential excitement.

Joy graduated from the Pacific Northwest College of Art in 2013 with a BFA in Communication Design with a partial focus in traditional printmaking.

Currently: Wrapping things up at IHOP North America and looking for fun new projects!

Fun Facts:

  • Has a Duolingo streak for Japanese that’s over 5 years long, and still going strong (印象的でしょう?)

  • Dreamed of being the long-lost sixth member of the Spice Girls as a child (and also believes that Spice World, the movie, is lowkey a cinematic masterpiece)

  • Has at least six full VHS tapes with recorded episodes of Sailor Moon from when it aired on Toonami in the 90s

  • Has a hallway in her home decorated to resemble the Black Lodge in Twin Peaks, complete with red walls and a black and white zig-zag runner rug

  • Will give you a run for your money (or arcade tokens) at air hockey

  • Hobbies include playing video games (and being meticulous about collecting all the achievement trophies), lifting weights, building and painting model kits, reading, perfecting baking recipes, crafting, and home improvement projects

  • Has an appropriate meme or gif to respond with at a moment's notice

  • Has successfully predicted the mainstream success of four pop artists 2-4 years before they “made it”

  • Owns a replica of the Holy Moonlight Sword from the video game Bloodborne

Expertise

Art Direction
Creative Direction
Visual Brand + Marketing
Illustration
Graphic Design
Experiential Design
Packaging / Print Design
Product / Merch Design

Select Clients

343 Industries
Adidas
Adobe
Airbnb
Columbia
Crocs
Dr. Martens
Elbe’s Edibles
Fuzzy’s Tacos
GAP
Humana

IHOP
Impact NW
Jacobsen Salt Co.
KinderCare Education
Mercy Corps NW
Nike
Reebok
SmartLab Toys
Sutter Health
Xbox One

Nice things people have said about me: