IHOP has more than 1,800 restaurants globally in all 50 states, two U.S. territories, and 13 countries outside the United States. In 2023, the chain generated nearly $3.4 billion in domestic sales.

My role as an integrated designer serving the IHOP account at OLIVER spans across all visually creative touchpoints. This includes, but is not limited to: creative concepting, photoshoot planning and preparation, logo design, menus, graphic design, PoP and experiential design pieces, OOH advertising, digital marketing (ads and email), website graphics, event collateral, apparel graphics, internal corporate documents and charts, and much more.

While the team is highly collaborative, below are the pieces and campaigns where I was the primary or sole contributor.

Click on each project to see more!